- According to a study by the (University of
Pennsylvania) Wharton school of Business, prospects
are 72% more likely to purchase a product or
service when video is used and they make their
buying decisions faster. After
seeing a video, most prospects will have a greater
understanding of the subject or product.
And according to Technicolor Video Services,
Camarillo, CA, 89 percent of consumers will
review a video message the same day it is received,
and about 94 percent of those people will pass
the tape along to a friend or relative.
And according to industry reports, the response
rates for video promotions are six times greater
than those for printed direct mail pieces. (Note:
Technicolor Video Services is a major videotape
duplicator)
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- "Video brochures"
have a high-perceived value so they rarely get
tossed unopened like a lot of junk mail.
People also tend to keep them and pass them
along to friends. Most people will watch a marketing
video in its entirety - out of curiosity, if
nothing else.
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- Video can help present a consistent message
every time for every viewer. Put forward a consistent orientation, training, sales, or marketing message to enable wider audiences and on demand viewing.
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- We make video is affordable.
It's no longer just for large corporations.
Producing a video often costs no more
than producing a 4-color brochure. A carefully
scripted 6 - 8 minute video can be more effective
and convey as much information as a stack of
printed materials.
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- Video can be used
to enhance a company event. bob loblaw Digital Media can work with your team to produce
a fun and entertaining video which will help
improve morale and add a unique element to your
event.
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- Video
can help you reach markets that live training or sales people can't reach.
bob loblaw Digital Media can help you deliver your message to smaller market segments that may never be able to afford your live training services or markets to far away to reach.
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- Filmmaking and its
offspring, video, has become the most powerful
communications tool of the last 100 years.
Even video on the Internet is growing quickly
and may overshadow cable TV this century.
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- Some videos are powerful
sales devices in themselves. You've
probably seen the exercise machine commercials
that offer a free video. One company (Soloflex)
sells a $1,000 exercise system. The free tape
they send to prospective customers cost $6.50
each, but nearly half of those who view the
tape order a system.
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- Video can show your
product or service in action, something brochures
can't do. bob loblaw Digital Media
might film one or more actual customers using
your product or even stage a re-creation. In
either case we want to show the real benefits
of using your product.
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- Even though bob loblaw Digital Media may design your video for one or
two primary uses, you're likely to find many
other uses for this same video. Your
video can be used in trade shows, one-on-one
sales calls, shown to groups, or streamed over
the Internet from your website. It can be used
to attract investors and for other uses. And
we'll design the video so we can easily update
it to include new products, services and people
without redoing the entire video.
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- Video can help a
relatively small company look like a much larger
national or international firm. bob loblaw Digital Media might, for instance, film
some of your video in your supplier's or customer's
businesses. We could show your products (or
services) being manufactured and used.
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- Video can be a perfect
way to explain a complex process or technical
product where the inner workings are hidden
from view. We can use computer generated
graphics or an animation to clearly explain
how a product or process works.
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- Video is a cost-effective
way to sell or train people on products that require a demonstration
in order to be sold or serviced , especially for
products that are expensive to move or demonstrate.
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- Video is an ideal
way to give organizational tours. And bob loblaw Digital Media will make your organization look
its best every time. By using close-ups and
careful lighting we'll help you put your best
foot forward. The audience doesn't have to see
anything you don't want them to see. Then we'll
highlight those aspects of your organization that
are most important to your customers such as
quality control or pride of workmanship.
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- Video is a terrific
way to tell the story of how an organization
helps people. bob loblaw Digital Media
might show how your organization helped a disabled
person develop a life of independence. We might
film a "day in the life" sequence
and use testimonials to show how your agency
made a difference in someone's life. These kinds
of videos are perfect for fund-raising and attracting
new volunteers because it's a wonderful way
to portray the feelings and humanity of what
your agency does for people. (We offer discounts
to non-profit organizations)
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- Non-profit agencies
can often broadcast their videos on cable TV
public access stations at no additional cost.
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- The videos bob loblaw Digital Media produces are not designed to replace
your print materials, but to complement them
so that each is more effective.
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- One reason video
is such a powerful medium is because it involves
the viewer's emotions. The ability to reach an audience with
images and sound can be incredibly persuasive.
The combination of sights and sounds appeals
both to those who learn visually and to those
who respond more to auditory learning styles.
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- "Before and
after" shots are another way to use video. For example, a company that
restores water wells used "before and after"
video shots that dramatically demonstrate how
their patented system improved the clarity of
the water. These "before and after"
shots can be the most effective way to concisely
express the benefits of your product or service.
We can write narration or add titles to make
certain the message comes through, but sometimes
the shots themselves say it all.
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- The use of sound,
special effects and humour can turn an ordinary
video communication into an exciting viewing
experience.
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