why use humour in a video?
Research has shown that humour relieves stress,
improves health and enhances learning. In education,
for example, we now know from hard research that
humour - relevant humour - actually reinforces
learning and recall of learning: not only are
the jokes told to illustrate a point recalled
more accurately than non-humorous stories and
after a longer time-lag, but the point itself
(apparently by association) is similar enhanced.
A nice scientific demonstration of what all great
communicators have always known. Take the U.S.
Surgeon-General for example in his 1930's campaign
against venereal disease. Around the United States,
fixed in suitable places where men would congregate,
on the Exit doors of Men's Rooms for example at
boxing arenas, posters went up with the following
"Flies are dangerous
They spread disease.
Keep yours closed!"
Shakespeare wrote in The Taming of the Shrew:
"And frame your mind to mirth
and merriment, which bars a thousand harms and
And from Proverbs 17:22:
"A merry heart doeth good
like a medicine; but a broken spirit drieth the
So does humour work? we think it does. Ask us
about adding humour to your video production.