as with any type of marketing or training materials,
you need to set a budget for what you are willing
to spend. There are two ways to go about setting
we can help you
you can work out a budget for yourself.
of what option you decide the same concepts apply.
As stated in the video primer the costs associated
with video production can be wide ranging depending
on what is required for your video. Budget what
you feel you can afford, the bigger the budget
the more elements can go into the video. In order
to work up a production budget, we need to know
more information on your particular project, for
What is the purpose of the video?
Who is the target audience?
· How do you
plan to distribute the video - on tape, CD, web,
· Are we providing
all, or just some of the production services?
A typical high-end five to seven minute video
will start at around $5000 and go up from there
as complexity and additional length are added.
A simple video of about 2-3 minutes can be as
low as $2500. What is simple?
Location scouting/shoot planning
1-day location video taping (no interviews)
Voice over in English (in-house talent)
2-D animated logo
Overlay text graphics
What adds to the cost?
2-D or 3-D animation (especially if it's elaborate)
elaborate shots (for example an aerial shot)
stock footage (for example a clip from a NASA
mission or of the pyramids)
large crew requirements (sound, lighting, makeup,
variety of locations
to name a few.
Our goal is to work within your budget to maximize
your video communication. Regardless of the budget
our video communications always look the utmost
professional and will have the appearance of a
video with a much higher budget.
Through our work and research we've found some
examples of a variety of budgets:
- A 3-minute marketing video for a safety organization,
which is used to market and sell occupational
health services to businesses in a regional
market. It took three weeks to produce, and
was filmed in one location, using real hospital
employees. TOTAL BUDGET: $5,000.
- A 14-minute morale booster for a highly successful
corporation, which will be shown to all employees.
It includes name actors, a great deal of aerial
photography, and specially designed and built
sets. Filmed in several locations, it took nine
months to produce. TOTAL BUDGET: $375,000.
- A 14-minute corporate image video for an emerging
high-tech company, whose audience is material
design engineers. It was filmed using real people
in several nearby locations. It also included
space footage from NASA and assembly line footage
from Chrysler. The video took three months to
complete. TOTAL BUDGET: $25,000.
- A three-part video totaling 90-minutes for
a legal publisher. The subject is a lecture
conducted by a famous attorney on brief writing
and oral argument. It is being sold to attorneys
and to law schools for $500. The video series
took two months to produce. TOTAL BUDGET: $11,000.
- A 30-minute client feedback video to give
employees information about how clients feel
about their service. It was filmed in one location
using a green screen, 6 clients were interviewed,
and took 1.5 weeks to produce. TOTAL BUDGET:
The best way to answer your question is to contact
us to discuss your objectives. Consultations are
complimentary and wed be happy to give you
a presentation explaining our company and the
complete video communications project process.