corporation of british columbia (icbc) - television
The Insurance Corporation of British
Columbia (ICBC) is a provincial Crown corporation established
in 1973 to provide universal auto insurance to BC motorists.
In addition, the Corporation is responsible for driver
licensing, vehicle registration and licensing and commercial
ICBC works with communities and stakeholder groups to
help them take responsibility for their road safety
challenges. They work with Autoplan brokers to promote
safe driving through a series of programs under the
umbrella name of RoadSense.
We've helped ICBC with a couple
of projects, one was to promote their "Plan to Drink?
Plan Ahead" campaign, and another a series of "RoadSense"
television commercials working with Global Television
in the Kootenays. In both cases we were able to help
put together an effective and educational campaign.
Please choose the
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usual the deadlines were strict and the quality
guidelines even stricter. bob loblaw Digital Media was most professional at all
times, ensuring me of a first class result
at the end of the day..."
Dan Caverly, Advertising Manager /