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insurance corporation of british columbia (icbc) - television

The Insurance Corporation of British Columbia (ICBC) is a provincial Crown corporation established in 1973 to provide universal auto insurance to BC motorists. In addition, the Corporation is responsible for driver licensing, vehicle registration and licensing and commercial vehicle compliance.

ICBC works with communities and stakeholder groups to help them take responsibility for their road safety challenges. They work with Autoplan brokers to promote safe driving through a series of programs under the umbrella name of RoadSense.

We've helped ICBC with a couple of projects, one was to promote their "Plan to Drink? Plan Ahead" campaign, and another a series of "RoadSense" television commercials working with Global Television in the Kootenays. In both cases we were able to help put together an effective and educational campaign.

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Dan Caverly, Advertising Manager / Global Television.

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