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versacold - orientation

Founded in 1946, Versacold operates 24 modern, temperature-controlled warehouses across Canada and in the US, with a combined storage capacity of close to 80 million cubic feet. They offer custom freezing and food processing, as well as complete third party logistics and transportation services.

Some of their clients include: Nestle, Kellogs, Maple Leaf, Kraft Overwaitea, Costco, and many others.

Versacold is a leading edge company with leading edge approaches to Human Resources. The HR team wanted to orient employees across their vast North American network in a fashion that delivered the same message to all employees, both new and existing. Versacold turned to bob loblaw Digital Media to work with them to develop a strong corporate message that helped employees not only understand the company but also understand their value to the overall success of Versacold.

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